Please tell us more about Klaster?

Klaster is an AI-powered sales training platform built for real estate teams. Agents practice live investor conversations through roleplays, observed and coached by AI in real time.

Where did Klaster come from?

We started as a high-touch training service for public speaking and negotiation which got us onto the vendor list for Richemont and DMCC and into a partnership with PwC Academy Middle East. But you can’t scale a human trainer. So we built the app, encoding everything we’d learned into our own proprietary training IP.

What makes Klaster different from other AI training tools?

Most competitors export US playbooks into markets where relationships are everything and that simply doesn’t translate. In the Middle East, trust comes before business. The conversation before the pitch matters more than the pitch itself. I’ve spent eight years here. Stefano Ferrara, my business partner who helps shape our training material, has spent ten years closing multi-million dollar deals at Gartner, Cisco, and the Big Four. Jack Smies, our CTO, has over fifteen years building enterprise solutions in the region through Accenture and Wipro. We have our own datasets. We know what a Gulf investor sounds like when they’re interested but not ready to say so. You can’t replicate that from a San Francisco office.

“Agents leave certification knowing the rules. We make sure they win the conversation.”
Leyla Baymaganbetova, CEO & Founder, Klaster

Why real estate?

Over 90% of Dubai’s property transactions go through an agent and most agents get almost no structured practice before sitting across from a serious investor. Major developers using Klaster have seen 25% shorter onboarding and 34% better call-to-meeting conversion, alongside stronger product knowledge and client confidence. That’s real revenue leakage, closed.

What’s the vision from here?

To raise the standard of conversations agents have with investors across this region. The UAE market has shown remarkable growth over five years and the current cool-off is maturation, not retreat. It remains one of the world’s most compelling real estate asset classes, and the professionals working in it deserve tools built for where they actually operate. We want to be part of what makes this market excellent.