Interview with Mr. Mohammed Al Sheikh, CEO and Partner of JAD Global.
It is with great pleasure that we feature a leading figure in the real estate development world for our cover page interview. Mr. Mohammed Al Sheikh is the CEO and Partner of JAD Global, bringing a visionary approach to real estate development shaped by deep market foresight and a long-term value creation mindset. An accomplished entrepreneur and investor, he leads the company’s strategic direction with clarity, conviction, and disciplined execution.
With a diversified portfolio spanning real estate, agriculture, and fintech, Mohammed has developed a reputation for identifying emerging opportunities and building sustainable, high-value ventures. His leadership is defined by decisive strategy, strong partnerships, and an unwavering commitment to excellence across every stage of development.
At JAD Global, Mohammed drives the company’s growth agenda, guiding investment strategy, project positioning, and long-term expansion. His focus on thoughtful development and enduring value continues to shape the company’s reputation as a forward-thinking developer delivering meaningful, future-ready communities.
J188, Al Jaddaf
1. Before we delve into your company’s journey, how would you assess the current state of the real estate market amid ongoing regional tensions? More importantly, how is JAD Global navigating these dynamics to safeguard its projects and maintain momentum?
Despite regional tensions, Dubai’s real estate market continues to demonstrate remarkable resilience. In fact, the first quarter of 2026 recorded AED 252 billion in real estate transactions, representing a 31% year-on-year increase in value and reinforcing confidence among global investors, showing us the strength of Dubai’s economic fundamentals. Smart investors recognize that markets built on strong governance, transparency, and long-term planning remain stable even in times of uncertainty.
At JAD Global, our strategy has always been rooted in trust and delivery. We believe deeply in the UAE’s leadership, its forward-thinking policies, and its proven ability to maintain economic stability during periods of regional uncertainty. That belief is reflected in our continued execution. We have moved forward with the groundbreaking of JAD288 in Jumeirah Garden City, progressed discussions with Awqaf for future collaborations, and maintained strong on-site momentum across 171 Garden Heights and Wadi 645.
Rather than slowing down, we have focused on honoring our commitments to customers and investors. Momentum, in our view, is built through consistency, transparency, and execution. That is what ultimately protects projects and builds lasting confidence in the market.
2. Take us inside JAD Global. What is the vision that drives the company, and how do you define its long-term ambition and guiding philosophy?
At JAD Global, our vision is built upon four interconnected pillars: mind, body, soul, and financial wellbeing. These principles shape every decision we make, from land acquisition to architectural design, from material selection to the lifestyle experiences we create for residents.
We believe that wellbeing should never be viewed in isolation. A home must support mental clarity, physical health, emotional comfort, and financial security. That is why our philosophy extends beyond the built environment to include every stakeholder connected to our developments, including residents, investors, partners, and the wider community.
Our long-term ambition is centered on longevity. We design spaces that enhance daily life, but we also design assets that sustain value over time. Wellness-driven design is not only beneficial to residents’ lifestyles, but it also strengthens investment resilience. A thoughtfully designed home that prioritizes comfort, efficiency, and wellbeing is more likely to maintain long-term value. Ultimately, our philosophy is simple: when people live better, investments perform better. That balance defines our long-term direction.
JAD288, Jumeirah Garden City, Leisure Pool
3. Dubai’s real estate sector is fiercely competitive. What sets your brand apart, and how do you carve out a distinct identity in such a crowded landscape?
What distinguishes JAD Global is our identity as Dubai’s first wellness-led developer. From the outset, we chose not to compete on luxury alone, but to redefine luxury through wellbeing. Every development we create integrates the philosophy of neuro-architecture, which considers how environments influence human behavior and wellbeing. This includes elements such as optimized light orientation, support for natural circadian rhythms, medical-grade air filtration, and spatial layouts that encourage calm, comfort, and functionality.
Globally, we are witnessing a shift in how people evaluate real estate. Following the global health crisis, wellness has moved from being a lifestyle preference to becoming a fundamental requirement. Residents are prioritizing healthier indoor environments, better air quality, and spaces that support mental clarity and physical health. We believe wellness-driven real estate represents the future of the industry, not only in the UAE but worldwide. Our role is not simply to follow this trend but to lead it.
171 Garden Heights, Jumeirah Garden City -Living room
4. You have successfully launched four projects to date. Could you walk us through these developments and the thinking behind each one?
Each of our developments reflects a distinct lifestyle philosophy while remaining aligned with our broader wellness-driven approach.
J188 in Al Jaddaf represents boutique urban living at its finest. Positioned to capture dual views of Downtown Dubai and Dubai Creek, the development was carefully designed to maximize visual connectivity with the surrounding skyline and waterfront. Every residence benefits from thoughtfully oriented layouts that enhance natural light and optimize views. The goal was to create an exclusive living environment where residents feel connected to both the vibrancy of the city and the tranquillity of water and skyline landscapes.
JAD288 in Jumeirah Garden City introduces the concept of multi-family community living. This development emphasizes shared experiences, featuring multiple pools and intergenerational amenities that support both young families and mature residents. It is designed not just as a residential building but as a micro-community within a larger urban framework, offering proximity to central Dubai while maintaining a strong sense of belonging.
Wadi 645 embraces green living and what we refer to as the “white canvas” philosophy. This project encourages residents to personalize their spaces while enjoying environments that emphasize greenery, openness, and natural harmony.
171 Garden Heights focuses on central, boutique living. Located in a strategically connected area, it combines urban convenience with thoughtfully scaled design. The emphasis here is intimacy, accessibility, and refined city living.
Across all projects, the guiding principle remains consistent, which is to maximize quality of life while strengthening long-term investment value.
5. Dubai’s property market continues to break records, with 2025 marking a peak year and strong performance carrying into early 2026. In your view, what are the core forces sustaining this growth?
Dubai’s growth is driven by ambition, clarity of vision, and disciplined execution. The Dubai 2040 Urban Master Plan has provided a long-term framework that supports population growth, infrastructure expansion, and economic diversification.
Another defining factor is Dubai’s global competitiveness. Compared to major international cities, the price per square foot remains attractive, particularly when measured against the city’s safety, lifestyle offerings, infrastructure, and connectivity.
Dubai also continues to attract investors from a wide range of industries and regions. This influx of global talent and capital creates sustained demand across residential, commercial, and mixed-use developments.
In many ways, Dubai has positioned itself as a global hub for both lifestyle and investment. That dual identity is what continues to fuel market growth.
Wadi 645, Majan
6. Looking ahead, how do you see the market evolving over the next three years? What trends or shifts should stakeholders be paying close attention to?
Over the next three years, we anticipate a stronger shift toward quality-driven development rather than purely brand-driven projects.
Wellness will become a defining factor in residential design. Buyers will look beyond aesthetics and brand labels and instead focus on how a home supports daily living. Factors such as air quality, lighting, spatial efficiency, and community design will become increasingly important.
We also expect demand to concentrate around developments that offer long-term lifestyle sustainability. Investors and residents will prioritize spaces that remain desirable over time, rather than projects that rely solely on short-term visual appeal.
7. In light of regional uncertainty, what advice would you offer both investors and end-users? What key considerations should guide a well-informed and strategic property decision today?
For investors, timing and perspective are essential. Dubai has consistently demonstrated its ability to recover and grow following global and regional disruptions. Experienced investors understand that long-term markets reward patience and strategic decision-making.
For end-users, the focus should be on lifestyle value. A home should support health, comfort, and daily functionality. Investing in a property that enhances wellbeing ultimately delivers both emotional and financial returns.
Across both audiences, the guiding principle should be long-term thinking. Consider how people will live in the space, how demand will evolve, and how the property will maintain relevance in future years.
Well-informed decisions are always grounded in durability and desirability.
JAD288, Jumeirah Garden City
8. Developers are increasingly leveraging innovative strategies, from branded collaborations and flexible payment plans to smart technologies and wellness-driven design. How does JAD Global position itself within this evolving landscape?
At JAD Global, we focus on integrating solutions that enhance everyday living while also supporting accessibility and long-term investment confidence.
A key component of our strategy is the introduction of flexible and structured payment plans, designed to make property ownership more attainable without compromising financial stability. These payment models are carefully aligned with project milestones, allowing both investors and end-users to plan with clarity and confidence while maintaining financial flexibility.
Alongside financial accessibility, our developments incorporate wellness-led smart technologies that enhance daily living. This includes advanced water filtration systems, intelligent infrastructure, and resource-efficient solutions that improve both sustainability and resident comfort.
Wellness remains at the heart of our approach. From active lifestyle amenities to thoughtfully designed communal spaces, every development integrates features that support physical health, mental wellbeing, and daily functionality. Whether through optimized lighting, enhanced air quality, or wellness-focused recreational environments, our goal is to create spaces that positively influence how residents live, move, and interact.
Ultimately, our positioning within this evolving landscape is clear. We aim to be recognized not only as a developer that delivers strong financial performance, but as the developer that defines wellness-led living in Dubai. That identity is built through disciplined execution, thoughtful innovation, and a consistent focus on long-term value.
9. From your perspective, what defines success for a real estate developer in today’s market?
Success is not measured solely through financial performance or project volume. True success is reflected in the experiences of residents and investors who begin their life journeys within our communities.
When residents feel pride in their homes, when families build memories within thoughtfully designed spaces, and when investors see their assets appreciate steadily over time, that is success. We often say that every residence represents the beginning of a story. Our responsibility is to create environments that support those stories and allow them to unfold in meaningful ways. That emotional connection is what defines lasting success.
J188, Al Jaddaf, Kitchen
10. While the sector offers strong returns, it is not without risk. What are the most pressing challenges developers face today, and how can they effectively mitigate issues such as delays, cost pressures, and market volatility?
One of the most pressing challenges in today’s market is maintaining balance between supply and demand. Oversaturation can weaken long-term value and reduce investor confidence.
At JAD Global, our strategy focuses on selective development rather than mass production. We create limited residences in high-demand locations, ensuring that each project maintains exclusivity and desirability.
Another key mitigation strategy is aligning developments with end-user needs. Projects designed around wellness and daily functionality are more resilient because they attract genuine residents rather than speculative buyers.
JAD288, Jumeirah Garden City
11. Can you elaborate on your approach to financial structuring and capital allocation across multiple developments to ensure both resilience and sustainable growth?
Financial resilience is closely linked to market demand. Developments that are thoughtfully designed and located in high-value areas naturally maintain strong occupancy rates and long-term appreciation potential.
By integrating neuro-architecture and wellness-driven design, we create assets that remain desirable over time. This sustained desirability translates into higher occupancy levels, stronger resale potential, and long-term financial stability.
Our capital allocation strategy is therefore guided by demand-driven planning. We invest in locations and concepts that demonstrate sustained relevance, ensuring that each project contributes to stable and sustainable growth.
12. Finally, what’s next for JAD Global? Are there upcoming launches or strategic expansions that the market should be watching?
The future for JAD Global is defined by strategic expansion supported by strong partnerships and disciplined planning. One of the key developments shaping our next phase is our collaboration with Awqaf, which represents an important milestone in strengthening our development pipeline. Through this partnership, we are able to explore new opportunities across carefully selected land assets, ensuring that future projects are positioned in locations that offer both lifestyle value and give back to the community.
Looking ahead, we are preparing to introduce new developments across several high-growth corridors in Dubai, including Meydan Horizon, Expo City, and Al Barsha South. These locations have been identified based on infrastructure expansion, accessibility, and sustained demand from both investors and end-users. Each of these communities reflects Dubai’s long-term urban vision and offers strong fundamentals that support resilient property performance.
Beyond expansion, our priority remains consistency in what defines JAD Global. Every upcoming project will continue to reflect our wellness-led philosophy, integrating thoughtful design, community-focused amenities, and environments that support daily wellbeing. At the same time, we remain committed to delivering developments in locations that maintain strong occupancy potential and long-term value.
